Thoughts on Life and The Awesomeness of College

It’s official…I’m a college graduate! On May 10 I walked across the stage and had the opportunity to celebrate with my family and friends. It was such a bittersweet day. Although I’m sad to see college career come to an end, I’m excited to take the next steps in my career.

Let the future begin!

Let the future begin!

As we all know, college isn’t just about the books. There are so many life lessons the college experience teaches so well. Here are five of my favorites:

1. If you want to achieve goals, make them happen…starting now.

The summer before I went to college, my church’s youth pastor and his wife coached me on college readiness to help prepare me as much as possible for life as a college student. One of the most valuable pieces of wisdom they shared with me was that if I wanted to instill a new habit, I had to start as soon as I arrived to campus or as soon as my semester started. If not, busyness and routine would take over and any hopes of accomplishing that goal would most likely slip through the cracks.

This was GREAT advice. Right when I got to college, I set aside the time I needed to reach my goals, such as going to the gym, staying in touch with family and friends and practicing (I was a music major at the time).

As I plan out what my life will look like in the future, I know it will be more of a challenge to set good habits, as more responsibilities add up. However, it isn’t impossible and achieving goals is important no matter what stage of life I’m in.

2. Mom and Dad are cool.

There’s this shift that happens usually right before high school ends or halfway through the first year of college where mom and dad are suddenly cool! When I left for college I remember being excited to be on my own, but every time my parents made the trip up to Denton for the weekend I was always very excited to spend time with them.

Not only are they cool but also smart, contrary to what my teenage self credited them. I’m thankful that my parents were so involved in my college experience. My mom basically knew more than my advisors and quickly became a pro at helping me plan out my schedules so I could graduate with a degree and a half in four years. I’ve grown rather close to my parents, as I should. They’re the only ones I have.

3. Detours are sometimes the best things that can happen to you. 

I was a double major in music and public relations my first and second years of college. I knew I loved music and also knew I loved to write, although I wasn’t exactly sure I knew what PR was quite yet. As a music student I participated in music ensembles, took lessons and learned theory and music history at one of the most prestigious music schools in the nation. I really enjoyed it, but quickly saw my passion fading after hours on top of hours of practicing and struggling through my music theory assignments.

I finally came to a point where I had to choose. PR won and I’ve never regretted that decision, nor have I regretted the time spent making music at the University of North Texas. Some of my closest friends were made through the marching band and some of my favorite memories were in the music building and performance hall.

4. You don’t have to be the smartest to stand out.

I was honored as the Outstanding PR Student of the Year at the journalism banquet in May, an award chosen by the Mayborn School of Journalism’s faculty. It was a very exciting moment, that’s for sure.

A lot of people who congratulated me said things like, “Wow! You must make really good grades!” The truth is I’ve never been an extremely academic person. I worked VERY hard to make good grades in school, which paid off in the end, but certainly wasn’t a walk in the park for me as it was for some of my friends growing up.

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2014 Outstanding Public Relations Student in the Department of Strategic Communications at UNT

I think the key to being successful and standing out is hard work and being passionate about what you do. During my college career I had seven different internships, was the president of UNT’s Chapter of PRSSA and was the kind of person who attended networking events and watched webinars on her days off. People would always comment on how busy I seemed, but I was just doing what I think is fun! Those internships and tough classes flew by because I absolutely love what I do.

As my youngest sister and cousin graduate from high school this year I sincerely hope they fall in love with their major as I did. It makes college (an life)THAT more awesome and rewarding.

5. Friendships are a gift, not a guarantee

After I graduated high school I started to lose touch with some of people I considered best friends during middle or high school. It was sad at first, but as I changed and grew, my old friends were changing and growing too.

These two drove four hours to come see me graduate! Lindsay (left) has been a best friend of mine for 11 years and Kelsey (right) is a friend I met my freshman year. She transferred to UT Austin for nursing school, but we have stayed close ever since :)

These two drove four hours to come see me graduate! Lindsay (left) has been a best friend of mine for 11 years and Kelsey (right) is a friend I met my freshman year. She transferred to UT Austin for nursing school, but we have stayed close ever since 🙂

There are several friendships I have that have lasted more than ten years, but college taught me the value of learning when to fight for those friendships and when to let go to make room for others. Letting go of friendships is bittersweet, but I can’t think of a time where new friendships weren’t blossoming. I’ve been blessed with wonderful friends and as I’ve grown older, I’ve been even more thankful for these gifts and realized that they are blessings that I am not entitled to.

Here are some of the friends that made college such a wonderful time in my life:

This month I’ll be moving to Dallas, standing by one of the friends I’ve known the longest as she marries the man of her dreams, starting the next chapter in my career and vacationing with my family in Boston. I’ll miss the ability to plan my own schedule, nap times between classes and exciting intern adventures as a college student, but I’m so excited to see what the future has in store.

“ Many are the plans in the mind of a man, but it is the purpose of the Lord that will stand.” – Proverbs 19:21

What are your favorite things about your college experience?

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April Five: Ethical Decision Making

When you reach a fork in the road, will you know which road to take?

When you reach a fork in the road, will you know which road to take?


It’s hard to believe my college career is almost over! I have been taking my last required course this semester, which is Ethics, Law and Diversity in Strategic Communication, the inspiration behind many of my blog posts this year. Although this class is my last required course, it’s definitely not the least. Although it’s important to be experienced and educated on topics in public relations to have a successful career, ethics is the only facet of any industry that can make or break a career in a matter of seconds. This class has taught me lifelong methods for making ethical decisions and has equipped me with resources I know will refer to many years from now.

Here are five resources and decision-making tools that I have used in-depth this semester:

1. LEAP is a decision-making model that I learned at the beginning of the semester that I plan to keep handy as I “LEAP” into my first job. This is a great model to use for any decision, as it is thorough and asks a few really great questions.

L- Learn everything you can

  • What are the key facts and data?
  • What outcome is important?
  • Which laws/policies/codes apply? (Always keep the PRSA Code of Ethics handy)
  • What raises an ethical red flag?
  • Who are the stakeholders?

E- Evaluate your options

  • Level 1: If all stakeholders agree, move ahead
  • Level 2: When it’ s not that simple…
  • Consult a mentor for a fresh perspective
  • Identify key consequences

A-  Access your intuition

  • Can you sleep at night knowing you made a certain decision?
  • What would your mother think about said decision?
  • As my professor says, “how would you feel if your decisions today were tomorrow’s headlines?”

P- Put your decision into action

  • Time to act
  • Evaluate

2. The Potter Box is a decision-making tool created by Harvard’s Ralph Potter that helps break down an ethical dilemma into a definition, list of values, principles and loyalties that help the user make a final decision. This model is useful in seeing the bigger picture when making important choices that will have consequences, good or bad.

Screen shot 2014-04-30 at 11.30.32 PM

  • Definition: What took place?
  • Values: What values come into play in each decision you could take? (Values can be professional, logical, moral, sociocultural or religious).
  • Principles: What moral principle is applicable to this situation?
  • Loyalties: How will your decision affect those who you are loyal to?

3. The PRSA Code of Ethics has basically been my Bible throughout this course. Even before taking this ethics class I have used the PRSA Code of Ethics at PRSSA conferences and events, but I know this will always be a helpful tool and reminder of the important values each professional should exercise

4. Case Studies- How can we ensure the past wont repeat itself if we don’t know the history of ethics in public relations and advertising? I enjoyed participating in four case studies this semester that helped me understand applied ethics on a deeper level and examine how an understanding of ethics can help professionals avoid major consequences. More importantly, conducting ethical business is much more rewarding and beneficial for the industry, the company and the community. Several case study projects I participated in include SeaWorld’s response to Blackfish, Dolce and Gabbana’s “fantasy rape” ad campaign and BP’s crisis management in the destructive oil spill. I hope to continue paying attention as case studies play out so I know how to handle my own if the time comes.

5. Lastly, I’ve been learning how a network of reliable professionals can be important throughout my career. The longer I’ve had internships, the more I know how easy it is to stumble into potential ethics blunders. As a new professional it’s so important to have mentors who have been in the field longer than I have so I they can guide me along the way and help me spot potential crises. It doesn’t matter how old or experienced you are—there’s always more to learn.

I look forward to a lifelong journey of learning, experiencing and blazing trails. Graduation is only the beginning!

Glenn

I always see posts on Facebook that people claim will “restore all hope in humanity,” but I had the chance to experience my own yesterday.

IMG_8042I had an interview in downtown Dallas and after driving around in circles through the busy one-way streets looking for the parking garage (I admit…I’m a little directionally challenged), I decided to park at a meter since I wanted to make sure I had enough time to make it to the correct floor. As I parked, I grabbed two quarters out of my cup holder and realized that was all the change I had with me. Anxiously I started weighing my options because I didn’t want getting towed to be one of them.

A man walked past me on the sidewalk and I asked him if he had a spare quarter. No luck. I looked around and saw a car had pulled up about 100 feet behind mine. Approaching strangers in their vehicles is not a habit of mine, but I just needed a quarter! I walked up to the car and asked the man in the driver’s seat if he had any change and explained the circumstances. He pulled two quarters out of a bin on his dashboard and handed them to me with a smile. As he reached for the coins, I couldn’t help but notice an I Am Second bracelet on his wrist.

“I noticed your wristband,” I said. “I’m a Christian too!” He smiled and said he would pray for my interview to go well. I thanked him and walked inside. Everything went well during my interview and I left the office excited about the possibility of working for the company. When I arrived back at my car I saw a white piece of paper on my windshield. I immediately feared I got a ticket, but when I got closer I could see the imprint of handwriting on the folded page.

Here is the note he had left on my windshield:

How cool is that? Whether you believe in God or not, I think it’s amazing how the littlest things can encourage others and how helping someone else can brighten even the darkest of days. It’s funny to think that if I would have found the parking garage like I was intending or if I had two more quarters with me that this wouldn’t have happened. I’m thankful for the little moments that remind me that God is in tune with every detail of every minute of every day.

I aced the interview, by the way 🙂

“A Tweet Away From Being Fired”

Free speech means you can say what you want, right?

Not without consequences—a painful lesson PR pro Justine Sacco learned last December when she tweeted what many people labeled “racist” and “insensitive.”

Her tweet is pictured below:

Justine Sacco tweet

Shortly after she boarded her plane in London, the tweet went viral. While she was unavailable on her flight to South Africa, her company fired her, Twitter users mocked her with the hash tag #HasJustineLandedYet and reporters waited to interview her at the airport in South Africa. Needless to say, she was embarrassed and ashamed. It didn’t take her long to post an apology, but her name now carries the weight of her costly mistake.

As one of “The Five” on Fox said, “We are all one tweet away from being fired.”

Note that Sacco was never arrested or fined by the government for what she tweeted. The First Amendment protected her rights to free speech, but just because there was no legal action involved doesn’t mean there were no consequences. In addition, she was a PR professional, which should imply an expertise in reputation management. When she landed in South Africa she had to some reputation management of her own to handle.

The First Amendment allows U.S. citizens:

  • Freedom of religion
  • Freedom of speech
  • Freedom of the press
  • Freedom of assembly
  • Right to petition

These are all beautiful rights to have and we are fortunate to be entitled to our own opinions, practice whatever religions we choose and protest. In the case above, Sacco was allowed to tweet essentially whatever she wanted, but obviously suffered consequences.

This freedom is not the same in every country. In the UK, social media users can be prosecuted for what they say online. According to The Daily Beast, for example, a Staffordshire man was arrested and had his computer confiscated for a tasteless Mandela joke. (I’ll let you look that one up.) Furthermore, the article states that, “In the United Kingdom, it is now the police’s remit to protect communities and individuals from “alarm,” “distress,” and “offense.”” Is this method of enforcement taking things a step too far? Possibly, but it can be argued that our current world is one where what is said on social media is amplified in a way that has a broader impact than just sticks and stones.

Take Paul Chambers, for example. Brian Solis explains in a blog post how this 27-year-old Twitter user got into some legal trouble with a recent tweet in 2010 that essentially threatened to blow up the airport. Whether or not his tweet was taken out of context, it isn’t okay to even hint at taking action that might threaten the lives of others. This is no different than yelling about a bomb at an airport or yelling, “fire” in a movie theater. We have freedom of speech and “Freedom of Tweet” as Solis calls it, but when what we say might infer a risk to someone’s life, there’s a good chance legal action will be taken. He was fined, faced conviction and also lost his job.

Our First Amendment rights should be celebrated, but with rights come great responsibility, especially as a public relations professional or organization. As PR pros we are expected to value ethical use of advocacy, honesty, expertise, fairness, independence, loyalty and fairness, according to the PRSA Code of Ethics.

Tweeting anything that might be racist, unfair or dishonest most likely reflects poorly on your company, not just you. And besides, what can you gain by saying something that might be hurtful to someone else?

It all comes down to professionalism and respect. No one wants to hire a PR person that can’t even maintain their own image, much less, their client’s.

Know your resources

work hard and be nice

Image from behance.net

Know the PRSA Code of Ethics and stay current with industry news because with the nature of social media it can be easy to forget the impact words can have on others. In addition, many companies have values or specific Code of Ethics for employees to know and practice. Some companies even have a social media policy, which can be helpful.

Value diversity

Many of the people called out for what they’ve tweeted have been accused of being racist or ignorant. It’s so important to value diversity because diversity is everywhere. It’s not wrong to be different and although no one can possibly agree with everything, it’s still important to be respectful and objective, even on personal social media accounts.

ALWAYS think before you post

It seems silly to remind people to think before using social media, but everyone makes mistakes. Mistakes on Twitter are now more costly than ever. Always think about what you say and how it can impact others before tweeting or posting online.

Although we are each one tweet away from losing our jobs, it’s important not to see this as a limitation, but instead a protection for our employers, our profession and even our own credibility.

The Cuban Five: Rediscovering Cuba

This year I had the opportunity of a lifetime. It all started with one question my grandmother asked, “Will you go to Cuba with me?”

Ready for Cuba!

Ready for Cuba!

My grandmother is basically Wonder Woman. She has been to all seven continents and wrote two books about it. The first one, Around the World in the Middle Seat talks about her many adventures as a group travel leader and the second one, Seven Before Seventy, is about reaching her goal of traveling to Antarctica, her seventh continent. I’ve been blessed to have her as a role model and I couldn’t be more proud to follow in her footsteps as a writer.

Of course I said I would go with her to Cuba. In case you are unfamiliar with tourism in Cuba, not many Americans are able to travel to Cuba. In fact, only a few travel agencies have the certifications to bring American tourists to the island. Because of this reason, I had never really thought about Cuba as a place I’d ever have the opportunity to visit. I savored each city we visited, knowing I was extremely fortunate to be on this trip among 27 fellow travelers, which by the way, I was the youngest by about 45 years. If you know me, you know I can talk to anyone/anything, so it was no problem and I enjoyed learning about Cuba with each of them. Many of the group members were alive during the Cuban Missile Crisis and the issuing of the Embargo, so I learned a lot about the relationship between the United States and Cuba just by talking to them.

While Cuba was an amazing historical journey, I loved experiencing the culture first-hand. Here are five of the attributes I wanted to take home with me:

 1. The weather

When I left Dallas early March it was cloudy and windy. When I arrived in Cienfuegos, the sun was shining and the palm trees were swaying in the breeze. It rained once while we were on the road to Havana, but the weather quickly cleared up and resumed its beauty. Although it’s spring in the United States, we were in Cuba during the middle of winter. I’m glad we didn’t stick around for rainy season, but I wouldn’t mind having such a mild winter here in the States.

 2. The cars

Back in the 1950s it was common for Americans to travel to Cuba on a ferry. Our local guide told us that many came to gamble in Havana and after one too many mojitos I assume, many bet their car. This explains why so many Chevys and Fords can be found speeding through the streets in Cuba. Our guide Ari said, “There are no mechanics in Cuba. Only magicians!” This is certainly true, as many of the old-fashioned cars are still up and running even though they’ve passed through many generations. Not all the cars have the antique charm only the 50s birthed, but these gems that do make Cuba such an exciting place to venture. We were lucky enough to have the opportunity to ride around in a red convertible for an hour the last night we spent in Havana. By the end I was wishing I hadn’t taken the time to do my hair, but it was certainly a memorable experience.

3. The architecture

Because of Cuba’s history, there are so many types of architecture in Cuba. Some buildings had regal columns and others resembled brightly colored boxes. Each city we visited had a different style and even some neighborhoods were distinguished by particular architecture styles.

My favorite was Jose Ramirez Fuster’s neighborhood. Fuster is a Cuban artist whose style can be described as a hybrid between Picasso and Dr. Seuss. Each house in his neighborhood had elements of Fuster’s mosaic style and then BAM! Fuster’s house is an explosion of imagination and creativity. I would’ve been perfectly fine if my group left me behind.

4. The music

I grew up around music and although I thought I enjoyed music a lot, I quickly realized that Cuba is on an entirely new level when it comes to enjoying music. A mariachi group, acoustic guitar duo or percussion ensemble serenaded nearly every meal and a few of the musicians even asked me to join in! Music is not just in the background in Cuba. In many places there were musicians playing in the street or at markets. Wouldn’t it be nice if every meal were accompanied by music?

 5. The outlook on life

Most of all, I loved the laid-back, easy going way of life the Cubans enjoy. In the countryside and even in the large cities, I saw families sitting together on their porches or congregated by the fences talking to their neighbors. Most houses and apartments had all windows and doors open, partially because it’s so hot and humid, but mostly because the people see their neighbors as family. The thought of even leaving my door unlocked is frightening. It’s hard to imagine living life with an open-door policy like the Cubans do.

Needless to say, our countries have had their differences, but I’m thankful to have had the opportunity to explore Cuba and I hope someday I can take my grandchildren like my grandmother took me.

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Things Money Can’t Buy

Transcendentalist Theodore Parker once said, “Kodak sells film, but they don’t advertise film. They advertise memories.”

As a public relations student, I’ve taken marketing and other strategic communications courses that have taught the art of “selling” things money can’t buy. This is brilliant when it comes to memories and other warm and fuzzy things, but what about situations where the intangible item the product provides might endorse something a bit more controversial?

For example, many fashion advertisements have very sexual overtones, hint at violence toward women or straight up publish something shocking for the sake of drawing attention to a brand. It’s no secret that advertising (and public relations, while we’re at it) has the capability to bring out the ugliness of our culture. Advertisements have an effect on audiences and if advertisers are not careful, it can get them into trouble. Although there are many blatantly distasteful advertisements, sometimes the ethics of advertising aren’t simply as black and white as we might wish.

Several classical ethics theories lay out groundwork to help us better understand what is ethical and what is not.

Deontology

Deontology is a rules-based approach to ethics. Similarly to the Ten Commandments, if you break a rule, regardless of circumstances, it is considered wrong according to this theory. Although many advertisers do all they can to avoid breaking the law for obvious reasons, sometimes targeting the public can go too far. In January, the Canadian court found Google, Inc. guilty of infringing Canadian privacy laws for targeted online ads that were triggered by sensitive information, according to Bloomberg News. Although this might not have been Google’s intention, other ethics breaches are not as black and white as this example.

Consequentialism

Consequentialism, commonly referred to as ends-based ethics, is the ethical reasoning that actions are neither right nor wrong, according to my ethics professor. This reasoning means that if the consequences are good, the act is good. If the consequences are bad, the act is bad. An example of this in modern advertising is airbrushing models. Although airbrushing is not against the law, it often has an effect on the way women feel about their bodies and sets an unrealistic standard of beauty.  The video below shows an example of the airbrushing process models’ photos go through before being used for advertisements. The model’s before and after shots are shockingly different.

More and more brands are responding to consumers’ demands for realistic models in advertising. One of these brands is Aerie, which recently released the #aerieREAL campaign, which only features un-airbrushed models. Whether this was a clever PR stunt or a genuine interest in reversing the media’s manipulation of women’s bodies, Aerie made a splash and received countless positive media hits because of the campaign. Because the reaction was positive, consequentialism says this was a “right” move in advertising.

Egoism

Egoism is the reasoning that favors whatever best promotes an individual, organization or corporation. This particular line of thinking places a brand’s long-term self-interest on a pedestal. Many brands are guilty of exemplifying egoism. One example is AXE’s “The AXE Effect” commercial. Not only does it make women look like brainless freaks, but it is highly blown out of proportion and completely unrealistic.

Utilitarianism

Lastly, utilitarianism is the most democratic of classic ethics theories. This theory of reasoning, fathered by Jeremy Bentham, views “right” as the path leading to the greatest pleasure or least pain for the greatest amount of people. A great example of this is Budweiser’s recent #SaluteAHero campaign. Although many beer advertisements use scantily clad women and parties to draw in their target audience, men in the 18-24 age bracket, Budweiser took a different approach to expressing masculinity. In the brand’s SuperBowl spot this year, the ad tied in patriotism, something nearly everyone in the brand’s target audience can relate with. This tear-jerker positions the brand as purely American. I think that’s pretty heroic.

Where’s the Bottom Line?

Although it’s easy to victimize advertisers as liars and distasteful creators of propaganda, it’s important to take a step back and objectively view the situation they face in their work on a day-to-day basis.  In Mixed Media, Thomas Bivins wrote, “…advertising is required by its very nature to paint such a picture-consumption leads to pleasure, which leads to happiness.” In our society, each product is bought to fill a tangible or intangible purpose. “Happiness” is not the same thing for everyone, but we all buy products that make us feel more beautiful, in control, fulfilled and accepted by our peers. Advertisers, who are humans too, know these reasons and position their brand’s products to consumers to affect purchasing patterns. As we all know, this is often taken a notch too far.

With so many ideas of ethics and what is right and wrong it’s easy for advertisers to be confused about where to draw the line. Although it can be tricky, it’s vital to have a finger on the pulse of your client’s brand voice and the industry standards to understand what is expected of you and do your job well without compromising professional values and provisions.

Which classical theory do you think is most ethical?

January Five

This is a new monthly series I will be starting on five new PR/advertising campaigns, observations or products I observe each month. These things might not all pertain to PR or current events, but I think this will be a fun way to document the year. Hope it’s just as enjoyable to read. Feel free to make additions in the comment box below.

1. CarMax Super Bowl commercial

If you know me, you know I love anything with puppies. This Super Bowl advertisement by CarMax is awesome because it has a people version and a puppy version for the Puppy Bowl. How adorable is that?

The hashtag #slowbark is too funny! I’m looking forward to seeing the Super Bowl commercials tomorrow.

(If the frame above doesn’t work, click here to watch.)

2. Edelman’s “Show Up Differently” Campaign

Image from edelman.com

Image from edelman.com

Full disclosure: I spent last summer at Edelman, so maybe I’m biased, but I think this new campaign is awesome. I love the artwork, the message and the meaning it carries for companies and individuals. The campaign focuses on innovation, collaboration and creation. Check out an infographic explaining more here.

3. Jelly

Biz Stone, the founder of Twitter has created a new platform called Jelly. Although I haven’t personally used this platform, it’s a very interesting approach to answering questions. Jelly users can answer questions posted by others and ask their own about photos.

Have you used the app yet?

4. Starbucks Flan Latte

My barista roommate despises the new flan latte, or as I like to call it, the flatte. I happen to think it’s amazing and I liked it even more since Starbucks sent me to get a free one the day it was released (Gold card perks!). Everyone should go try it. You can thank me later.

Image from starbucks.com

Image from starbucks.com

5. Facebook’s New App Paper

Paper, Facebook’s new-and-improved set-up is supposed to be available Monday and I love the clean layout. Do you think it will be faster than the super-sluggish Facebook app?