Thoughts on Life and The Awesomeness of College

It’s official…I’m a college graduate! On May 10 I walked across the stage and had the opportunity to celebrate with my family and friends. It was such a bittersweet day. Although I’m sad to see college career come to an end, I’m excited to take the next steps in my career.

Let the future begin!

Let the future begin!

As we all know, college isn’t just about the books. There are so many life lessons the college experience teaches so well. Here are five of my favorites:

1. If you want to achieve goals, make them happen…starting now.

The summer before I went to college, my church’s youth pastor and his wife coached me on college readiness to help prepare me as much as possible for life as a college student. One of the most valuable pieces of wisdom they shared with me was that if I wanted to instill a new habit, I had to start as soon as I arrived to campus or as soon as my semester started. If not, busyness and routine would take over and any hopes of accomplishing that goal would most likely slip through the cracks.

This was GREAT advice. Right when I got to college, I set aside the time I needed to reach my goals, such as going to the gym, staying in touch with family and friends and practicing (I was a music major at the time).

As I plan out what my life will look like in the future, I know it will be more of a challenge to set good habits, as more responsibilities add up. However, it isn’t impossible and achieving goals is important no matter what stage of life I’m in.

2. Mom and Dad are cool.

There’s this shift that happens usually right before high school ends or halfway through the first year of college where mom and dad are suddenly cool! When I left for college I remember being excited to be on my own, but every time my parents made the trip up to Denton for the weekend I was always very excited to spend time with them.

Not only are they cool but also smart, contrary to what my teenage self credited them. I’m thankful that my parents were so involved in my college experience. My mom basically knew more than my advisors and quickly became a pro at helping me plan out my schedules so I could graduate with a degree and a half in four years. I’ve grown rather close to my parents, as I should. They’re the only ones I have.

3. Detours are sometimes the best things that can happen to you. 

I was a double major in music and public relations my first and second years of college. I knew I loved music and also knew I loved to write, although I wasn’t exactly sure I knew what PR was quite yet. As a music student I participated in music ensembles, took lessons and learned theory and music history at one of the most prestigious music schools in the nation. I really enjoyed it, but quickly saw my passion fading after hours on top of hours of practicing and struggling through my music theory assignments.

I finally came to a point where I had to choose. PR won and I’ve never regretted that decision, nor have I regretted the time spent making music at the University of North Texas. Some of my closest friends were made through the marching band and some of my favorite memories were in the music building and performance hall.

4. You don’t have to be the smartest to stand out.

I was honored as the Outstanding PR Student of the Year at the journalism banquet in May, an award chosen by the Mayborn School of Journalism’s faculty. It was a very exciting moment, that’s for sure.

A lot of people who congratulated me said things like, “Wow! You must make really good grades!” The truth is I’ve never been an extremely academic person. I worked VERY hard to make good grades in school, which paid off in the end, but certainly wasn’t a walk in the park for me as it was for some of my friends growing up.

IMG_3676

2014 Outstanding Public Relations Student in the Department of Strategic Communications at UNT

I think the key to being successful and standing out is hard work and being passionate about what you do. During my college career I had seven different internships, was the president of UNT’s Chapter of PRSSA and was the kind of person who attended networking events and watched webinars on her days off. People would always comment on how busy I seemed, but I was just doing what I think is fun! Those internships and tough classes flew by because I absolutely love what I do.

As my youngest sister and cousin graduate from high school this year I sincerely hope they fall in love with their major as I did. It makes college (an life)THAT more awesome and rewarding.

5. Friendships are a gift, not a guarantee

After I graduated high school I started to lose touch with some of people I considered best friends during middle or high school. It was sad at first, but as I changed and grew, my old friends were changing and growing too.

These two drove four hours to come see me graduate! Lindsay (left) has been a best friend of mine for 11 years and Kelsey (right) is a friend I met my freshman year. She transferred to UT Austin for nursing school, but we have stayed close ever since :)

These two drove four hours to come see me graduate! Lindsay (left) has been a best friend of mine for 11 years and Kelsey (right) is a friend I met my freshman year. She transferred to UT Austin for nursing school, but we have stayed close ever since 🙂

There are several friendships I have that have lasted more than ten years, but college taught me the value of learning when to fight for those friendships and when to let go to make room for others. Letting go of friendships is bittersweet, but I can’t think of a time where new friendships weren’t blossoming. I’ve been blessed with wonderful friends and as I’ve grown older, I’ve been even more thankful for these gifts and realized that they are blessings that I am not entitled to.

Here are some of the friends that made college such a wonderful time in my life:

This month I’ll be moving to Dallas, standing by one of the friends I’ve known the longest as she marries the man of her dreams, starting the next chapter in my career and vacationing with my family in Boston. I’ll miss the ability to plan my own schedule, nap times between classes and exciting intern adventures as a college student, but I’m so excited to see what the future has in store.

“ Many are the plans in the mind of a man, but it is the purpose of the Lord that will stand.” – Proverbs 19:21

What are your favorite things about your college experience?

April Five: Ethical Decision Making

When you reach a fork in the road, will you know which road to take?

When you reach a fork in the road, will you know which road to take?


It’s hard to believe my college career is almost over! I have been taking my last required course this semester, which is Ethics, Law and Diversity in Strategic Communication, the inspiration behind many of my blog posts this year. Although this class is my last required course, it’s definitely not the least. Although it’s important to be experienced and educated on topics in public relations to have a successful career, ethics is the only facet of any industry that can make or break a career in a matter of seconds. This class has taught me lifelong methods for making ethical decisions and has equipped me with resources I know will refer to many years from now.

Here are five resources and decision-making tools that I have used in-depth this semester:

1. LEAP is a decision-making model that I learned at the beginning of the semester that I plan to keep handy as I “LEAP” into my first job. This is a great model to use for any decision, as it is thorough and asks a few really great questions.

L- Learn everything you can

  • What are the key facts and data?
  • What outcome is important?
  • Which laws/policies/codes apply? (Always keep the PRSA Code of Ethics handy)
  • What raises an ethical red flag?
  • Who are the stakeholders?

E- Evaluate your options

  • Level 1: If all stakeholders agree, move ahead
  • Level 2: When it’ s not that simple…
  • Consult a mentor for a fresh perspective
  • Identify key consequences

A-  Access your intuition

  • Can you sleep at night knowing you made a certain decision?
  • What would your mother think about said decision?
  • As my professor says, “how would you feel if your decisions today were tomorrow’s headlines?”

P- Put your decision into action

  • Time to act
  • Evaluate

2. The Potter Box is a decision-making tool created by Harvard’s Ralph Potter that helps break down an ethical dilemma into a definition, list of values, principles and loyalties that help the user make a final decision. This model is useful in seeing the bigger picture when making important choices that will have consequences, good or bad.

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  • Definition: What took place?
  • Values: What values come into play in each decision you could take? (Values can be professional, logical, moral, sociocultural or religious).
  • Principles: What moral principle is applicable to this situation?
  • Loyalties: How will your decision affect those who you are loyal to?

3. The PRSA Code of Ethics has basically been my Bible throughout this course. Even before taking this ethics class I have used the PRSA Code of Ethics at PRSSA conferences and events, but I know this will always be a helpful tool and reminder of the important values each professional should exercise

4. Case Studies- How can we ensure the past wont repeat itself if we don’t know the history of ethics in public relations and advertising? I enjoyed participating in four case studies this semester that helped me understand applied ethics on a deeper level and examine how an understanding of ethics can help professionals avoid major consequences. More importantly, conducting ethical business is much more rewarding and beneficial for the industry, the company and the community. Several case study projects I participated in include SeaWorld’s response to Blackfish, Dolce and Gabbana’s “fantasy rape” ad campaign and BP’s crisis management in the destructive oil spill. I hope to continue paying attention as case studies play out so I know how to handle my own if the time comes.

5. Lastly, I’ve been learning how a network of reliable professionals can be important throughout my career. The longer I’ve had internships, the more I know how easy it is to stumble into potential ethics blunders. As a new professional it’s so important to have mentors who have been in the field longer than I have so I they can guide me along the way and help me spot potential crises. It doesn’t matter how old or experienced you are—there’s always more to learn.

I look forward to a lifelong journey of learning, experiencing and blazing trails. Graduation is only the beginning!

“A Tweet Away From Being Fired”

Free speech means you can say what you want, right?

Not without consequences—a painful lesson PR pro Justine Sacco learned last December when she tweeted what many people labeled “racist” and “insensitive.”

Her tweet is pictured below:

Justine Sacco tweet

Shortly after she boarded her plane in London, the tweet went viral. While she was unavailable on her flight to South Africa, her company fired her, Twitter users mocked her with the hash tag #HasJustineLandedYet and reporters waited to interview her at the airport in South Africa. Needless to say, she was embarrassed and ashamed. It didn’t take her long to post an apology, but her name now carries the weight of her costly mistake.

As one of “The Five” on Fox said, “We are all one tweet away from being fired.”

Note that Sacco was never arrested or fined by the government for what she tweeted. The First Amendment protected her rights to free speech, but just because there was no legal action involved doesn’t mean there were no consequences. In addition, she was a PR professional, which should imply an expertise in reputation management. When she landed in South Africa she had to some reputation management of her own to handle.

The First Amendment allows U.S. citizens:

  • Freedom of religion
  • Freedom of speech
  • Freedom of the press
  • Freedom of assembly
  • Right to petition

These are all beautiful rights to have and we are fortunate to be entitled to our own opinions, practice whatever religions we choose and protest. In the case above, Sacco was allowed to tweet essentially whatever she wanted, but obviously suffered consequences.

This freedom is not the same in every country. In the UK, social media users can be prosecuted for what they say online. According to The Daily Beast, for example, a Staffordshire man was arrested and had his computer confiscated for a tasteless Mandela joke. (I’ll let you look that one up.) Furthermore, the article states that, “In the United Kingdom, it is now the police’s remit to protect communities and individuals from “alarm,” “distress,” and “offense.”” Is this method of enforcement taking things a step too far? Possibly, but it can be argued that our current world is one where what is said on social media is amplified in a way that has a broader impact than just sticks and stones.

Take Paul Chambers, for example. Brian Solis explains in a blog post how this 27-year-old Twitter user got into some legal trouble with a recent tweet in 2010 that essentially threatened to blow up the airport. Whether or not his tweet was taken out of context, it isn’t okay to even hint at taking action that might threaten the lives of others. This is no different than yelling about a bomb at an airport or yelling, “fire” in a movie theater. We have freedom of speech and “Freedom of Tweet” as Solis calls it, but when what we say might infer a risk to someone’s life, there’s a good chance legal action will be taken. He was fined, faced conviction and also lost his job.

Our First Amendment rights should be celebrated, but with rights come great responsibility, especially as a public relations professional or organization. As PR pros we are expected to value ethical use of advocacy, honesty, expertise, fairness, independence, loyalty and fairness, according to the PRSA Code of Ethics.

Tweeting anything that might be racist, unfair or dishonest most likely reflects poorly on your company, not just you. And besides, what can you gain by saying something that might be hurtful to someone else?

It all comes down to professionalism and respect. No one wants to hire a PR person that can’t even maintain their own image, much less, their client’s.

Know your resources

work hard and be nice

Image from behance.net

Know the PRSA Code of Ethics and stay current with industry news because with the nature of social media it can be easy to forget the impact words can have on others. In addition, many companies have values or specific Code of Ethics for employees to know and practice. Some companies even have a social media policy, which can be helpful.

Value diversity

Many of the people called out for what they’ve tweeted have been accused of being racist or ignorant. It’s so important to value diversity because diversity is everywhere. It’s not wrong to be different and although no one can possibly agree with everything, it’s still important to be respectful and objective, even on personal social media accounts.

ALWAYS think before you post

It seems silly to remind people to think before using social media, but everyone makes mistakes. Mistakes on Twitter are now more costly than ever. Always think about what you say and how it can impact others before tweeting or posting online.

Although we are each one tweet away from losing our jobs, it’s important not to see this as a limitation, but instead a protection for our employers, our profession and even our own credibility.

January Five

This is a new monthly series I will be starting on five new PR/advertising campaigns, observations or products I observe each month. These things might not all pertain to PR or current events, but I think this will be a fun way to document the year. Hope it’s just as enjoyable to read. Feel free to make additions in the comment box below.

1. CarMax Super Bowl commercial

If you know me, you know I love anything with puppies. This Super Bowl advertisement by CarMax is awesome because it has a people version and a puppy version for the Puppy Bowl. How adorable is that?

The hashtag #slowbark is too funny! I’m looking forward to seeing the Super Bowl commercials tomorrow.

(If the frame above doesn’t work, click here to watch.)

2. Edelman’s “Show Up Differently” Campaign

Image from edelman.com

Image from edelman.com

Full disclosure: I spent last summer at Edelman, so maybe I’m biased, but I think this new campaign is awesome. I love the artwork, the message and the meaning it carries for companies and individuals. The campaign focuses on innovation, collaboration and creation. Check out an infographic explaining more here.

3. Jelly

Biz Stone, the founder of Twitter has created a new platform called Jelly. Although I haven’t personally used this platform, it’s a very interesting approach to answering questions. Jelly users can answer questions posted by others and ask their own about photos.

Have you used the app yet?

4. Starbucks Flan Latte

My barista roommate despises the new flan latte, or as I like to call it, the flatte. I happen to think it’s amazing and I liked it even more since Starbucks sent me to get a free one the day it was released (Gold card perks!). Everyone should go try it. You can thank me later.

Image from starbucks.com

Image from starbucks.com

5. Facebook’s New App Paper

Paper, Facebook’s new-and-improved set-up is supposed to be available Monday and I love the clean layout. Do you think it will be faster than the super-sluggish Facebook app?

PR Needs Better PR

One morning as I was walking to class I noticed I was walking the same pace as a young man headed in the same direction. We smiled awkwardly and continued on. Finally he looked over my way, laughed and introduced himself. After I introduced myself to him he asked what my major is. I was not expecting what happened next.

 “Public relations? People like you are the reason the government and media are so corrupt,” he yelled. “I hope you have fun making the world a worse place someday,” and he stormed off (After throwing in a few expletives).

 The rest of the day I sat at my desk wrestling with his harsh words. Although there’s a chance he had no idea what he was talking about, he has a point. Ironically, pubic relations needs better public relations.

Why Ethics?

The reason PR is lacking a positive reputation boils down to one word: Ethics.

Ethics are capable of building up someone’s identity in a positive way or capsizing it, drowning any hopes of a successful future.  Poor ethical choices can tear away a person’s privacy and swap a tailored Armani suit for an orange jumpsuit. Even if the poor decision never comes to the surface, the guilty person or party will suffer a clouded conscience and live in fear of being found out. Misguided ethics can lead to joblessness and in some cases, infamy. There is tremendous power in choices.

PR crises are a dime a dozen and many ex-professionals (or current pros who have managed to salvage what’s left of their reputation) are victims of their own poor ethical choices. Identity is a delicate thing.

I admit…many of the real-life ethical breaches brought up in my ethics and media law class happened well before my time. I was not as familiar with some of them as I knew I should be. I decided to research more about each case. As I began, I noticed something interesting. Before the name of the company/person was fully spelled out in the Google search bar, I knew almost exactly what area of ethics had been violated.

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When an individual makes unethical choices that are brought to light, they weave new words into their identity. Personal branding is a real thing and when someone’s identity is paired with words such as “scandal,” and “plagiarism,” I think it’s safe to say that the outcome isn’t good.

Ethical practice not only helps businesses stay out of trouble, but it also allows for peace of mind that comes with a clear conscience. Pubic relations can only be properly practiced with credibility, which is reinforced by good ethics. If there’s no credibility, there’s no business.

Proceed With Caution

Although there are situations where ethics are black and white, oftentimes there’s a grey area between what is ethical and unethical.

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Just because something is legal does not mean that it is ethical, and just because something is ethical does not mean it’s also credible.

The diagram to the right illustrates that what is ethical, credible and legal are connected but separate. Just because something is legal does not mean that it is ethical, and just because something is ethical does not mean it’s also credible. It is not uncommon for PR practitioners to be asked to do something questionable by persons of authority. It’s important to have a plan for these situations to ensure that the ethical, legal and credible decision will be made.  Sometimes this can involve standing up for what is right—maybe even at the expense of your job.

A decision-making model from Trust, Inc. advises the following steps when confronting an ethical dilemma:

L- Learn everything you can

  • What are the key facts and data?
  • What outcome is important?
  • Which laws/policies/codes apply? (Always keep the PRSA Code of Ethics handy)
  • What raises an ethical red flag?
  • Who are the stakeholders?

E- Evaluate your options

  • Level 1: If all stakeholders agree, move ahead
  • Level 2: When it’ s not that simple…
  • Consult a mentor for a fresh perspective
  • Identify key consequences

A-  Access your intuition

  • Can you sleep at night knowing you made a certain decision?
  • What would your mother think about said decision?
  • As my professor says, “how would you feel if your decisions today were tomorrow’s headlines?”

P- Put your decision into action

  • Time to act
  • Evaluate

No matter what decision you make, always:

  • Be honest
  • Be respectful
  • Be transparent

It’s important to be educated on ethics because a snap decision during a crisis can have negative consequences. Stay up to date on current issues and put yourself in the shoes of professionals in crisis. In addition, it’s important to be educated on the code of ethics for your company or industry to have an idea of, and prepare for, issues that could arise.

With my college graduation on the horizon, I am working hard to be prepared to face anything that might come my way during my professional career. I know PR has a long way to go when it comes to having a positive reputation in the public eye, but I fully intend to do my part in reversing the stigma. This might be a challenge, but in the end I hope I can say I’ve left a positive mark on the profession.

Why We Love & Hate Brand Mascots

Guess what day it is!

Guess what day it is!

Only one thing can cause middle school principals to ask kids to tone down the camel nonsense every Wednesday, give my boyfriend the inspiration to dress up as a “hot babe out jogging” for Halloween in a suit and a pink sweat band and replace Chuck Norris jokes with “the most interesting man in the world memes.”

Brand mascots are often effective communication tools for consumer brands. They create ripples on social media sites and spark conversation, but evidence suggests the hype is much more than just talk.

According to USA Today, brand mascots add more value to companies than celebrity endorsements. In addition, associations are so strong even toddlers can make judgments on brands based on mascots alone, according to Slate Magazine.

I grew up with the Energizer Bunny, Captain Crunch and Mickey Mouse, but as social media  has grown more and more important, many characters are now popping up on YouTube (Remember Mr. Six from the Six Flags commercials?) and Twitter, engaging with consumers and fans and generating even more direct conversation between brands and consumers.

Some of the brand mascots that have gone digital include Aflac duck, Tony the Tiger, Flo from Progressive, Mr. Clean, The Green Giant, Travelocity’s Roaming Gnome and Mayhem, of course. (Fun Fact: Mayhem has a handsome, Spanish-speaking partner in crime, Mala Suerte)

Of the most notable brand mascots, many represent insurance companies, making them more attractive to consumers and bring them to life. For example, Business Insider named Allstate’s Mayhem as “The Man Who Made Insurance Interesting,” and Aflac used a duck to skyrocket revenue. The Harvard Business Review refers to the Aflac duck as a rock star in Japan.

The idea was born when a colleague at Aflac’s creative agency pointed out that “Aflac” had a similar sound to a duck’s quack. After some experimentation and planning, the CEO fell in love with the idea and after only one year, the company’s profits shot up by 29 percent. The Aflac duck put the company on the map for insurance in the United States and Japan, its two major markets. Today, Aflac covers 25 percent of households in Japan.

It all started with a quack.

What can we learn from success of brand mascots?

All of the mascots that have taken off and changed a company’s brand recognition involved a company taking risks. Aflac’s CEO was taking a huge leap of faith when he went forward with the idea for the duck commercials as well as the other brands whose mascots are equally quirky.

If all else fails, move on to what’s next. GEICO is a good example of a brand that has evolved from mascot to mascot, creating tremendous buzz and triggering mass renditions, although not all were popular in the public eye. (Check out NBA All-Star Dirk Nowitzki’s rendition of GEICO’s hump day advertisement.)

When Brand Mascots Go Wrong

According to Business Insider, consumers only like a small percentage of brand mascots. Top reasons include creepiness, obscurity, vagueness and just plain stupidity. Many of the mascots that meet the “most hated” criteria belong to fast food brands. Although McDonald’s mascot, Ronald McDonald, has lasted for decades, he is much less loveable than mascots of other industries that have better engagement with consumers. A possible reason for Ronald McDonald’s lack of success since his 1963 debut might be that clowns are not generally seen as likeable.

What makes a good brand mascot?

  • Humanization of the brand (Or animalization in some cases.)
  • Recognition
  • Humor
  • Uniqueness

The best brand mascots make you feel something. You might hate a company’s attempt at creating a mascot, but chances are, you still recognize the brand and respond to advertisements with a positive or negative response.

What is your favorite brand mascot?

Is ‘Gray Thursday’ the New Thanksgiving?

Screen shot 2013-11-30 at 2.45.56 PMFor decades, Black Friday has been known as the official start to the holiday buying season, but this year, “Gray Thursday,” also known as Thanksgiving, has caused a lot of controversy. Eager shoppers around the nation skipped out on turkey dinners to score low prices on TVs, tablets and other goods at many chain retailers looking to boost the bottom line, such as WalMart, Kohl’s, K-Mart, Best Buy, JC Penney, Sears, Macy’s, Staples, Toys R’Us and Target.

Outrageous lines and bickering shoppers are old news, but this year’s scramble to get the best deals resulted in an outpour of user-generated videos, images and tweets hashtagged #WalMartFights. Content depicts people swarming the shelves, pushing and shoving and some even show people getting arrested. BuzzFeed catches some of the madness in this post and PRNewser called the hashtag incident a PR Nightmare for WalMart.

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Forbe’s reports a record-breaking day of sales on Thanksgiving with more than 10 million cash register transactions between 6am and 10pm, a victory for the company financially, but hardly a success for the employees who missed out on family time to wrangle crowds and the shoppers who were victims of violence during the shopping event. However, WalMart’s response to the violence and chaos during Thanksgiving and Black Friday hardly assumed responsibility or even acknowledged what had happened.

I’m all about shopping and getting great deals, but when lives are put on the line for stuff that will someday be put in a landfill, I have a problem with that. One of my favorite family Thanksgiving traditions is reflecting on the first Thanksgiving and sharing what we’re thankful for. How did the first Thanksgiving transform through generations to all of this chaos and violence?

Image source: Someecards