Thoughts on Life and The Awesomeness of College

It’s official…I’m a college graduate! On May 10 I walked across the stage and had the opportunity to celebrate with my family and friends. It was such a bittersweet day. Although I’m sad to see college career come to an end, I’m excited to take the next steps in my career.

Let the future begin!

Let the future begin!

As we all know, college isn’t just about the books. There are so many life lessons the college experience teaches so well. Here are five of my favorites:

1. If you want to achieve goals, make them happen…starting now.

The summer before I went to college, my church’s youth pastor and his wife coached me on college readiness to help prepare me as much as possible for life as a college student. One of the most valuable pieces of wisdom they shared with me was that if I wanted to instill a new habit, I had to start as soon as I arrived to campus or as soon as my semester started. If not, busyness and routine would take over and any hopes of accomplishing that goal would most likely slip through the cracks.

This was GREAT advice. Right when I got to college, I set aside the time I needed to reach my goals, such as going to the gym, staying in touch with family and friends and practicing (I was a music major at the time).

As I plan out what my life will look like in the future, I know it will be more of a challenge to set good habits, as more responsibilities add up. However, it isn’t impossible and achieving goals is important no matter what stage of life I’m in.

2. Mom and Dad are cool.

There’s this shift that happens usually right before high school ends or halfway through the first year of college where mom and dad are suddenly cool! When I left for college I remember being excited to be on my own, but every time my parents made the trip up to Denton for the weekend I was always very excited to spend time with them.

Not only are they cool but also smart, contrary to what my teenage self credited them. I’m thankful that my parents were so involved in my college experience. My mom basically knew more than my advisors and quickly became a pro at helping me plan out my schedules so I could graduate with a degree and a half in four years. I’ve grown rather close to my parents, as I should. They’re the only ones I have.

3. Detours are sometimes the best things that can happen to you. 

I was a double major in music and public relations my first and second years of college. I knew I loved music and also knew I loved to write, although I wasn’t exactly sure I knew what PR was quite yet. As a music student I participated in music ensembles, took lessons and learned theory and music history at one of the most prestigious music schools in the nation. I really enjoyed it, but quickly saw my passion fading after hours on top of hours of practicing and struggling through my music theory assignments.

I finally came to a point where I had to choose. PR won and I’ve never regretted that decision, nor have I regretted the time spent making music at the University of North Texas. Some of my closest friends were made through the marching band and some of my favorite memories were in the music building and performance hall.

4. You don’t have to be the smartest to stand out.

I was honored as the Outstanding PR Student of the Year at the journalism banquet in May, an award chosen by the Mayborn School of Journalism’s faculty. It was a very exciting moment, that’s for sure.

A lot of people who congratulated me said things like, “Wow! You must make really good grades!” The truth is I’ve never been an extremely academic person. I worked VERY hard to make good grades in school, which paid off in the end, but certainly wasn’t a walk in the park for me as it was for some of my friends growing up.

IMG_3676

2014 Outstanding Public Relations Student in the Department of Strategic Communications at UNT

I think the key to being successful and standing out is hard work and being passionate about what you do. During my college career I had seven different internships, was the president of UNT’s Chapter of PRSSA and was the kind of person who attended networking events and watched webinars on her days off. People would always comment on how busy I seemed, but I was just doing what I think is fun! Those internships and tough classes flew by because I absolutely love what I do.

As my youngest sister and cousin graduate from high school this year I sincerely hope they fall in love with their major as I did. It makes college (an life)THAT more awesome and rewarding.

5. Friendships are a gift, not a guarantee

After I graduated high school I started to lose touch with some of people I considered best friends during middle or high school. It was sad at first, but as I changed and grew, my old friends were changing and growing too.

These two drove four hours to come see me graduate! Lindsay (left) has been a best friend of mine for 11 years and Kelsey (right) is a friend I met my freshman year. She transferred to UT Austin for nursing school, but we have stayed close ever since :)

These two drove four hours to come see me graduate! Lindsay (left) has been a best friend of mine for 11 years and Kelsey (right) is a friend I met my freshman year. She transferred to UT Austin for nursing school, but we have stayed close ever since 🙂

There are several friendships I have that have lasted more than ten years, but college taught me the value of learning when to fight for those friendships and when to let go to make room for others. Letting go of friendships is bittersweet, but I can’t think of a time where new friendships weren’t blossoming. I’ve been blessed with wonderful friends and as I’ve grown older, I’ve been even more thankful for these gifts and realized that they are blessings that I am not entitled to.

Here are some of the friends that made college such a wonderful time in my life:

This month I’ll be moving to Dallas, standing by one of the friends I’ve known the longest as she marries the man of her dreams, starting the next chapter in my career and vacationing with my family in Boston. I’ll miss the ability to plan my own schedule, nap times between classes and exciting intern adventures as a college student, but I’m so excited to see what the future has in store.

“ Many are the plans in the mind of a man, but it is the purpose of the Lord that will stand.” – Proverbs 19:21

What are your favorite things about your college experience?

April Five: Ethical Decision Making

When you reach a fork in the road, will you know which road to take?

When you reach a fork in the road, will you know which road to take?


It’s hard to believe my college career is almost over! I have been taking my last required course this semester, which is Ethics, Law and Diversity in Strategic Communication, the inspiration behind many of my blog posts this year. Although this class is my last required course, it’s definitely not the least. Although it’s important to be experienced and educated on topics in public relations to have a successful career, ethics is the only facet of any industry that can make or break a career in a matter of seconds. This class has taught me lifelong methods for making ethical decisions and has equipped me with resources I know will refer to many years from now.

Here are five resources and decision-making tools that I have used in-depth this semester:

1. LEAP is a decision-making model that I learned at the beginning of the semester that I plan to keep handy as I “LEAP” into my first job. This is a great model to use for any decision, as it is thorough and asks a few really great questions.

L- Learn everything you can

  • What are the key facts and data?
  • What outcome is important?
  • Which laws/policies/codes apply? (Always keep the PRSA Code of Ethics handy)
  • What raises an ethical red flag?
  • Who are the stakeholders?

E- Evaluate your options

  • Level 1: If all stakeholders agree, move ahead
  • Level 2: When it’ s not that simple…
  • Consult a mentor for a fresh perspective
  • Identify key consequences

A-  Access your intuition

  • Can you sleep at night knowing you made a certain decision?
  • What would your mother think about said decision?
  • As my professor says, “how would you feel if your decisions today were tomorrow’s headlines?”

P- Put your decision into action

  • Time to act
  • Evaluate

2. The Potter Box is a decision-making tool created by Harvard’s Ralph Potter that helps break down an ethical dilemma into a definition, list of values, principles and loyalties that help the user make a final decision. This model is useful in seeing the bigger picture when making important choices that will have consequences, good or bad.

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  • Definition: What took place?
  • Values: What values come into play in each decision you could take? (Values can be professional, logical, moral, sociocultural or religious).
  • Principles: What moral principle is applicable to this situation?
  • Loyalties: How will your decision affect those who you are loyal to?

3. The PRSA Code of Ethics has basically been my Bible throughout this course. Even before taking this ethics class I have used the PRSA Code of Ethics at PRSSA conferences and events, but I know this will always be a helpful tool and reminder of the important values each professional should exercise

4. Case Studies- How can we ensure the past wont repeat itself if we don’t know the history of ethics in public relations and advertising? I enjoyed participating in four case studies this semester that helped me understand applied ethics on a deeper level and examine how an understanding of ethics can help professionals avoid major consequences. More importantly, conducting ethical business is much more rewarding and beneficial for the industry, the company and the community. Several case study projects I participated in include SeaWorld’s response to Blackfish, Dolce and Gabbana’s “fantasy rape” ad campaign and BP’s crisis management in the destructive oil spill. I hope to continue paying attention as case studies play out so I know how to handle my own if the time comes.

5. Lastly, I’ve been learning how a network of reliable professionals can be important throughout my career. The longer I’ve had internships, the more I know how easy it is to stumble into potential ethics blunders. As a new professional it’s so important to have mentors who have been in the field longer than I have so I they can guide me along the way and help me spot potential crises. It doesn’t matter how old or experienced you are—there’s always more to learn.

I look forward to a lifelong journey of learning, experiencing and blazing trails. Graduation is only the beginning!

“A Tweet Away From Being Fired”

Free speech means you can say what you want, right?

Not without consequences—a painful lesson PR pro Justine Sacco learned last December when she tweeted what many people labeled “racist” and “insensitive.”

Her tweet is pictured below:

Justine Sacco tweet

Shortly after she boarded her plane in London, the tweet went viral. While she was unavailable on her flight to South Africa, her company fired her, Twitter users mocked her with the hash tag #HasJustineLandedYet and reporters waited to interview her at the airport in South Africa. Needless to say, she was embarrassed and ashamed. It didn’t take her long to post an apology, but her name now carries the weight of her costly mistake.

As one of “The Five” on Fox said, “We are all one tweet away from being fired.”

Note that Sacco was never arrested or fined by the government for what she tweeted. The First Amendment protected her rights to free speech, but just because there was no legal action involved doesn’t mean there were no consequences. In addition, she was a PR professional, which should imply an expertise in reputation management. When she landed in South Africa she had to some reputation management of her own to handle.

The First Amendment allows U.S. citizens:

  • Freedom of religion
  • Freedom of speech
  • Freedom of the press
  • Freedom of assembly
  • Right to petition

These are all beautiful rights to have and we are fortunate to be entitled to our own opinions, practice whatever religions we choose and protest. In the case above, Sacco was allowed to tweet essentially whatever she wanted, but obviously suffered consequences.

This freedom is not the same in every country. In the UK, social media users can be prosecuted for what they say online. According to The Daily Beast, for example, a Staffordshire man was arrested and had his computer confiscated for a tasteless Mandela joke. (I’ll let you look that one up.) Furthermore, the article states that, “In the United Kingdom, it is now the police’s remit to protect communities and individuals from “alarm,” “distress,” and “offense.”” Is this method of enforcement taking things a step too far? Possibly, but it can be argued that our current world is one where what is said on social media is amplified in a way that has a broader impact than just sticks and stones.

Take Paul Chambers, for example. Brian Solis explains in a blog post how this 27-year-old Twitter user got into some legal trouble with a recent tweet in 2010 that essentially threatened to blow up the airport. Whether or not his tweet was taken out of context, it isn’t okay to even hint at taking action that might threaten the lives of others. This is no different than yelling about a bomb at an airport or yelling, “fire” in a movie theater. We have freedom of speech and “Freedom of Tweet” as Solis calls it, but when what we say might infer a risk to someone’s life, there’s a good chance legal action will be taken. He was fined, faced conviction and also lost his job.

Our First Amendment rights should be celebrated, but with rights come great responsibility, especially as a public relations professional or organization. As PR pros we are expected to value ethical use of advocacy, honesty, expertise, fairness, independence, loyalty and fairness, according to the PRSA Code of Ethics.

Tweeting anything that might be racist, unfair or dishonest most likely reflects poorly on your company, not just you. And besides, what can you gain by saying something that might be hurtful to someone else?

It all comes down to professionalism and respect. No one wants to hire a PR person that can’t even maintain their own image, much less, their client’s.

Know your resources

work hard and be nice

Image from behance.net

Know the PRSA Code of Ethics and stay current with industry news because with the nature of social media it can be easy to forget the impact words can have on others. In addition, many companies have values or specific Code of Ethics for employees to know and practice. Some companies even have a social media policy, which can be helpful.

Value diversity

Many of the people called out for what they’ve tweeted have been accused of being racist or ignorant. It’s so important to value diversity because diversity is everywhere. It’s not wrong to be different and although no one can possibly agree with everything, it’s still important to be respectful and objective, even on personal social media accounts.

ALWAYS think before you post

It seems silly to remind people to think before using social media, but everyone makes mistakes. Mistakes on Twitter are now more costly than ever. Always think about what you say and how it can impact others before tweeting or posting online.

Although we are each one tweet away from losing our jobs, it’s important not to see this as a limitation, but instead a protection for our employers, our profession and even our own credibility.

PR Needs Better PR

One morning as I was walking to class I noticed I was walking the same pace as a young man headed in the same direction. We smiled awkwardly and continued on. Finally he looked over my way, laughed and introduced himself. After I introduced myself to him he asked what my major is. I was not expecting what happened next.

 “Public relations? People like you are the reason the government and media are so corrupt,” he yelled. “I hope you have fun making the world a worse place someday,” and he stormed off (After throwing in a few expletives).

 The rest of the day I sat at my desk wrestling with his harsh words. Although there’s a chance he had no idea what he was talking about, he has a point. Ironically, pubic relations needs better public relations.

Why Ethics?

The reason PR is lacking a positive reputation boils down to one word: Ethics.

Ethics are capable of building up someone’s identity in a positive way or capsizing it, drowning any hopes of a successful future.  Poor ethical choices can tear away a person’s privacy and swap a tailored Armani suit for an orange jumpsuit. Even if the poor decision never comes to the surface, the guilty person or party will suffer a clouded conscience and live in fear of being found out. Misguided ethics can lead to joblessness and in some cases, infamy. There is tremendous power in choices.

PR crises are a dime a dozen and many ex-professionals (or current pros who have managed to salvage what’s left of their reputation) are victims of their own poor ethical choices. Identity is a delicate thing.

I admit…many of the real-life ethical breaches brought up in my ethics and media law class happened well before my time. I was not as familiar with some of them as I knew I should be. I decided to research more about each case. As I began, I noticed something interesting. Before the name of the company/person was fully spelled out in the Google search bar, I knew almost exactly what area of ethics had been violated.

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When an individual makes unethical choices that are brought to light, they weave new words into their identity. Personal branding is a real thing and when someone’s identity is paired with words such as “scandal,” and “plagiarism,” I think it’s safe to say that the outcome isn’t good.

Ethical practice not only helps businesses stay out of trouble, but it also allows for peace of mind that comes with a clear conscience. Pubic relations can only be properly practiced with credibility, which is reinforced by good ethics. If there’s no credibility, there’s no business.

Proceed With Caution

Although there are situations where ethics are black and white, oftentimes there’s a grey area between what is ethical and unethical.

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Just because something is legal does not mean that it is ethical, and just because something is ethical does not mean it’s also credible.

The diagram to the right illustrates that what is ethical, credible and legal are connected but separate. Just because something is legal does not mean that it is ethical, and just because something is ethical does not mean it’s also credible. It is not uncommon for PR practitioners to be asked to do something questionable by persons of authority. It’s important to have a plan for these situations to ensure that the ethical, legal and credible decision will be made.  Sometimes this can involve standing up for what is right—maybe even at the expense of your job.

A decision-making model from Trust, Inc. advises the following steps when confronting an ethical dilemma:

L- Learn everything you can

  • What are the key facts and data?
  • What outcome is important?
  • Which laws/policies/codes apply? (Always keep the PRSA Code of Ethics handy)
  • What raises an ethical red flag?
  • Who are the stakeholders?

E- Evaluate your options

  • Level 1: If all stakeholders agree, move ahead
  • Level 2: When it’ s not that simple…
  • Consult a mentor for a fresh perspective
  • Identify key consequences

A-  Access your intuition

  • Can you sleep at night knowing you made a certain decision?
  • What would your mother think about said decision?
  • As my professor says, “how would you feel if your decisions today were tomorrow’s headlines?”

P- Put your decision into action

  • Time to act
  • Evaluate

No matter what decision you make, always:

  • Be honest
  • Be respectful
  • Be transparent

It’s important to be educated on ethics because a snap decision during a crisis can have negative consequences. Stay up to date on current issues and put yourself in the shoes of professionals in crisis. In addition, it’s important to be educated on the code of ethics for your company or industry to have an idea of, and prepare for, issues that could arise.

With my college graduation on the horizon, I am working hard to be prepared to face anything that might come my way during my professional career. I know PR has a long way to go when it comes to having a positive reputation in the public eye, but I fully intend to do my part in reversing the stigma. This might be a challenge, but in the end I hope I can say I’ve left a positive mark on the profession.

Anyone Can Be an Alchemist

I visited an agency about a year ago and met an insightful account executive who recommended Paulo Coelho’s The Alchemist when I asked her for reading recommendations. I finally had time to read it during my time off from school and work during the holidays and I’m glad I did. Although it didn’t directly pertain to PR, it provided inspiration that easily applied to my career and life in general.

The Alchemist is a story of a young boy, Santiago, who embarks on a mission to find his treasure. Along the way, he falls into snares and consequences of naivety, makes immense sacrifices, finds and loses love, and learns life lessons from an infamous alchemist.

As I read The Alchemist, several major themes kept returning:

1. Find your Personal Legend

This book placed an emphasis on chasing after your dreams.  Santiago was on a mission to find his life’s purpose. As many others can relate, Santiago didn’t always know his personal legend and reason for life. If you don’t know, that’s okay. Part of the fun is discovering that one thing that makes you happy and makes you different from anyone else on earth. Are you hoping to discover your personal legend this year? The beauty of this concept is that making a decision is only the beginning of a lifelong journey that can be extraordinarily rewarding.

What are you most excited about in life?

2. Don’t fear the desert

In The Alchemist, Santiago took a journey through the Sahara Desert to go to the pyramids, where he believed the treasure was buried. This was an apprehensive time in his journey. The caravan through the desert was long and dangerous and at times Santiago was tempted to give up.

Sometimes your life’s calling will require you to take a detour. Instead of feeling inconvenienced by these perceived setbacks, see them as opportunities– even in the midst of suffering. You might be thinking, “That sounds a lot easier than it is.” Coelho cleverly wrote, “Tell your heart that the fear of suffering is worse than the suffering itself… No heart has ever suffered when it goes in search of its dreams, because every second of the search is a second’s encounter with God and with eternity.” You’re not alone in the desert and when you reach an oasis or your final destination you will be reminded of life’s blessings and be thankful for life in and of itself.

What are you most afraid of? Why?

“Immerse yourself in the desert. You don’t even have to understand the desert: all you have to do is contemplate a single grain of sand, and you will see in it all the marvels of creation.”

3. “Where your heart is, there you will find your treasure.” 

During Santiago’s journey, he finds a beautiful woman and falls in love. She tells Santiago to follow his heart and find his treasure, and then he can come back and they will be together. I admired this selfless aspect of love because she wanted him to pursue his dreams enough to let him go.

As Coehlo wrote, “When we love, we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better too.”

How can you do a better job of loving your family, significant other or coworkers?

Life is Golden 

The alchemist book

Add this one to your booklist.

I admit… when I picked up this book I wasn’t really sure what an alchemist was, but now that I’ve finished this book I understand that life is less about a treasure hunt than transforming what you see as lead to gold.

Would you say your life is more like lead or gold?

Although life will never be perfect, it’s rewarding to follow after your personal legend even if it means you’ll have to travel through a desert for a while. You have everything you need right now to see your life as the sparkling gold it is.

“People are capable, at any time in their lives, of doing what they dream of.”- Paulo Coehlo, The Alchemist

Preparing to A.C.H.I.E.V.E.

IMG_8575This year I attended my last PRSSA National Conference. Although I’m excited to graduate and enter the real world this May, it was bittersweet to leave Philadelphia knowing that it was the last time I’d attend Conference as a student.

During the awards dinner on the last night we were all given a note card that says, “today’s preparation determines tomorrow’s achievement.” On the back is an acronym for A.C.H.I.E.V.E., which I think is an excellent summary of the insight shared during PRSSA National Conference.

A is for aspire.

Aspiration has been a main theme of every PRSSA event I’ve attended. Aspire means to align your hopes toward achieving something. PRSSA encourages students to set big goals and chase after them, which is, of course, much easier said than done.

Mary Henige and Mary Beth West are admirable speakers who presented at Conference. These two women are strong role models for pre-professionals and encouraged attendees to stretch further to achieve success. Here are some words of wisdom given during their presentations:

  • Be a life-long learner. I was surprised to see that even West was taking notes when the other panelists were speaking during the Living Legends panel, showing that she embraces that there is always more to learn!
  • Showing up is not enough. Have a roll-up-your sleeves approach to your work.
  • Squeeze everything you can out of college. Learn all you can so you’ll leave with a rounded education.
  • Don’t underestimate the power of reverse mentoring. Just because you’re young does not mean you can’t teach others who are older than you.
  • It’s okay to not know where you’re going, but everything you do should be driven by goals.
  • Quality of experience not quantity (salary). A person of initiative doesn’t sit back and get frustrated about something, they change it. – Mary Heinigie
  • Applying for jobs is scary. Don’t let that stop you.

 “Don’t create obstacles for yourself- stop thinking of yourself as a woman. Think of yourself as a professional” – Mary Beth West

It all comes down to the fact that it’s not someone else’s job to prepare you for your career. College is the best time to start your legacy of initiative and integrity.

C is for challenge

Brian Solis, Principal Analyst at Altimeter Group presented on  learning how to #LeanForward

Brian Solis, Principal Analyst at Altimeter Group presented on learning how to #LeanForward

One of my favorite parts of PRSSA National Conference is sitting in on PRSA ICON sessions. This year Brian Solis presented on leaning forward. Although my generation grew up with social media, I know it will not stop with what we have now. Social media is always changing and what’s “in” today won’t necessarily be “in” tomorrow. It’s important to embrace change and avoid pulling back, because brands that embrace change are the brands that stay relevant to consumers

Social media has a reputation of being narcissistic, but when social media is done well, it’s not about me, or the brand I’m representing. The A.R.T. of social media is actions, reactions and transactions. We live in an age where brands are now people and people are now brands. How can we leverage this as PR professionals?

Here is a Storify summary of the Twitter conversations revolving around Solis’ lecture.

 “Humbly recognize there’s more to learn. Learning helps us lead and learning brings about change.” – Brian Solis #LeanForward

H is for hope

When I was a kid I didn’t think twice about how fortunate I was that I could read. The PRSA ICON presentation by John Wood, who explained how a library card could be the passport to a better life, was very inspiring. Wood is very passionate about making education accessible to boys and girls all over the world. In fact, he is so passionate about this mission that he quit his job at Microsoft to develop his nonprofit organization, Room to Read, from scratch.

I was deeply touched by this man’s passion and willingness to take a risk. He taught that bold goals attract bold people and that hope can go a long way. He encourages attendees to strive for more than just small-scale leadership. “Don’t be the leader of an organization,” he said. “I want to be one of many leaders of a global movement.”

As a future professional it’s important to have big, hairy audacious goals (B.H.A.G.S.) and learn to have hope in what might seem impossible.

“An entrepreneur is someone who does something with resources not yet acquired.” – John Wood, Room to Read

I is for insight

Kingsford Coal's data-driven campaign included sending a special visitor to the nicest social media user. Clever!

Kingsford Coal’s data-driven campaign included sending a special visitor to the nicest social media user. Clever!

Insight is a key asset for job seekers to leverage themselves as an asset to a public relations team. Valuable hires come into a company ready to put their knowledge to work for a company or a brand. In a session on analytics and big data led by Adam Singer, Shonali Burke and Deidre Breakenridge, we learned a few of the ways data is used in real-world applications:

  • Use data to tell stories with visual representations.
  • Use data to pitch- No one likes receiving pitches that are not based on factual evidence.
  • Use data to influence strategy decisions.
  • Use data to predict future outcomes.

One of the best examples given was for crises. Data can help make responses more efficient and can even save lives. Another good example discussed was the clever campaign created for Kingsford Coal, which involved sending Santa to visit the nicest social media user. The lucky winner in the photo (left) was found through data-driven research. The number of times he said, “thank you” and “please” on social media were monitored and his politeness was recognized. Who knew good manners could help you win a visit from Santa?

Here are some of the basic tools PR students can familiarize themselves with, suggested by Adam Singer from Google:

E is for enthusiasm

Of the many areas in PR, agency life was emphasized in the sessions at Conference. Juggling life at an agency is often challenging for new professionals that are employed at agencies right after college.

New professionals are typically younger, unmarried and can handle more stress than employees that have been in the workforce for a longer period of time. Because of this, they are often pushed to accomplish more. Every professional is faced with the challenge at one time or another to decide their limit and maintain the work-life balance that works for them. In addition, if you’re enthusiastic about your job it won’t feel like work, but if you dread going to the office, it might be time to try something new.

Members of the panel included Jessica Noonan of Burson-Marsteller, Joe Clarkson of Taylor Strategy and Nick Lucido of Edelman Public Relations. Here are a few tips they shared during the panel discussion:

  • Have an outlet for creativity and fun. Too much work will inevitably lead to burnout.
  • Don’t work hard; work smart. Working inefficiently is actually a disservice for your clients.
  • Love what you do, because if you’re in it for the money, you’re in for a let-down.

“Be nice to people. The PR world is very, very small and your relationships can help or hurt you.” –Nick Lucido, Edelman Public Relations

V is for voice

There was a special session for Chapter presidents on the first night of Conference. Cassandra Bailey, principal at Slice Communications in Philadelphia shared her wisdom on the importance of uniqueness and drive. She advised students to embrace personal branding as a chance to show authenticity and individuality.

Here are some of her key points:

  • Ideas, time and insights are the currency of PR agencies. What values do your ideas have over those of other agencies?
  • Your personal brand should be unique as a fingerprint. What’s unique about you? How can you communicate this with others?
  • There is inherent value in being different. How can your voice be distinguishable in the sea of noise?

“There is inherent value in being different.” –Cassandra Bailey

E is for enjoy

With all the sessions and presentations at PRSSANC and PRSA ICON, luckily I found some time to enjoy Philadelphia. I ate a Philadelphia cheese steak (Two, actually. We found a place called Zio’s that was so we good we had to come back again before leaving the city), visited LOVE park, saw the Liberty Bell and Independence Hall, and even made some new friends.

This post would be incomplete without photos from the trip!

If you are a PR student I highly recommend joining PRSSA and attending National Conference. Although it’s expensive, attending events helps you meet speakers and other PRSSA members that will help you learn and grow as a future professional. I am so thankful I joined this organization as a sophomore journalism student and that I invested as much as I have so far. I know what I’ve learned and the connections I’ve made will help me succeed as a professional in the pubic relations industry.

View my PRSSANC Recap presentation for UNT PRSSA on Prezi.

Seeing the Bigger Picture

The view from Weber Shandwick's Dallas office.

The view from Weber Shandwick’s Dallas office.

Last Friday I attended “Diversity Day” at Weber Shandwick in Dallas, which is an annual event hosted to help college students learn more about agency life. I love visiting PR agencies because there is an incredible amount of talent and creativity in many different disciplines. We heard from new and seasoned professionals, social media managers, human resource managers, vice presidents and general managers. Each member of an agency has a niche and working together as a team allows them to accomplish big things for their clients. Each professional serves as a piece of a larger puzzle.

My day at Weber Shandwick gave me inspiration, fueled my passion for PR and my desire to work in an international agency someday. Here are a few keys to success we discussed for future agency professionals:

Pay attention to brands:

  • Read about industry trends in multiple areas, such as tech, consumer, government, digital, etc.
  • Watch brands during a crisis and think of what you would do as a member of the brand’s crisis communications team.
  • Observe good storytelling and look for key elements such as a villain, drama, tension and romance.
  • Pay attention to campaigns and understand the process behind them.
  • Know how brands are spending money.

Learn from your class work and internships: 

  • Build a better understanding of the business approach, social media, economics and research.
  • Learn how to be a good salesman because everyone in business is selling something.
  • If there are things you don’t enjoy doing, at least learn from them.

 Improve your character and outlook on life:

  • Develop a can-do attitude.
  • Be a person of initiative and resourcefulness.
  • Know how to work with a team.
  • Be open to challenges.

Diversity Day helped me develop goals for my last months as a college student and put things into perspective.  Sometimes I’ve had to do work during my internships that wasn’t exactly glamorous. During the panel discussion on transitioning from a student to professional, one of the assistant account executives said that even though what we’re doing might feel like grunt work, the end result will help someone else do their job more effectively and efficiently. Similarly, a press release might seem small, but it’s a piece of a larger puzzle that symbolizes a bigger story that a brand is trying to tell.

I’m at a place in life where I honestly don’t know what’s next, but I’m excited about completing the overall puzzle of my career ahead of me one piece at a time.

PRSSA and NAHJ students from UNT, Baylor and UTA at Diversity Day

PRSSA students from UNT, Baylor and UTA at Diversity Day